CHICAGO (AP) — A suburban Chicago church is launching a “love” campaign to counter ugly presidential campaign rhetoric.

The Chicago Tribune (http://trib.in/2ddiUTq ) reports that the slogan “Love Everyone, Always” will appear on electronic billboards in a Chicago train station, on a billboard along the Jane Addams Memorial Tollway and several other locations. Volunteers will also hand out the slogan on bumper stickers, and it will appear on yard signs and T-shirts.

Teaching Pastor Steve Carter of the Willow Creek Community Church in South Barrington says the message is also in response to racism and recent world events, including wars in the Middle East.

Carter says as the campaign continues, the word “love” will be replaced by other commands, including “respect,” ”serve” and “forgive.”